About
Ashwin Kalia, owner & managing partner.
54 years across steelmaking, castings, forgings, stampings, powder metal, fabrications and contract manufacturing — on both the technical and the commercial side.
The principal
54 years across sales, supply chain and manufacturing.
Ashwin Kalia is the Owner and Managing Partner of Coventry Consulting Services, Inc., a consulting company focused on supply chain management and sales network development.
With more than 54 years of experience across the metal-working industries, Ashwin brings deep technical knowledge, commercial insight and practical operating experience to companies working to strengthen their supply chains, extend market reach and build durable business relationships.
A graduate metallurgist and Certified Professional Manufacturer’s Representative, he has worked extensively in steelmaking, metal castings, forgings, metal stampings, powder metal, fabrications and contract manufacturing. That experience spans both the technical and the commercial side — supplier capability, customer requirements, manufacturing process and global sourcing strategy.
Over his career Ashwin has owned and operated two manufacturers’ representative agencies and founded three companies engaged in global supply chain management. Those ventures are where the hands-on work happened: developing sales channels, building supplier networks, managing customer relationships, and carrying companies through complex manufacturing and sourcing decisions.
At Coventry Consulting Services he applies that experience to help manufacturers, suppliers and customers identify opportunities, improve supply chain performance and develop effective sales networks. The approach combines industry knowledge, relationship-driven business development and a practical understanding of manufacturing economics.
A career dedicated to connecting capable manufacturers with the right markets, customers and supply chain partners.
Experience
Five businesses, 1987 to 2024.
Two manufacturers’ representative agencies acquired and run, three global supply chain companies founded — and all five sold. Coventry Consulting Services is where that experience is applied now.
- Present
Coventry Consulting Services, Inc.
Grapevine, Texas
Consulting practice focused on supply chain management and sales network development for manufacturers and industrial suppliers.
- 2018 — 2024Founded
Chaparral de Mexico, LLP
Fort Worth, Texas
Supply chain management out of Mexico, placing work with a near-shore base inside North American trade terms. Sold January 2024.
- Mexico
- 2014 — 2021Founded
Custom Logistics Services, Inc.
Okmulgee, Oklahoma
Warehousing, transportation, fulfilment and contract assembly — the physical end of the supply chain, downstream of the sourcing decision. Sold October 2021.
- 2005 — 2016Acquired
HIP Marketing, Inc.
Irvine, California
Manufacturers’ representative agency selling custom-made metal components into the West Coast market. Sold May 2016.
- California
- Arizona
- Nevada
- 1998 — 2023Founded
Compass Technical Services, Inc.
Fort Worth, Texas
Global supply chain management across Asia — twenty-five years building and running a supplier base for US customers. Sold December 2023.
- China
- India
- Taiwan
- Vietnam
- Indonesia
- 1987 — 2022Acquired
Chaparral Technologies, Inc.
Fort Worth, Texas
Manufacturers’ representative agency selling custom-made metal components across the South Central states, representing manufacturers based in the USA, Canada and Mexico. Thirty-five years. Sold August 2022.
- Texas
- Oklahoma
- Louisiana
- Arkansas
- Education
B.E. Metallurgy — M.S. University
Vadodara, India
Bachelor of Engineering in Metallurgy, followed by selected business courses at Baldwin Wallace College in Cleveland, Ohio and The University of Texas at Arlington.
Get in touch
Put that experience on your problem.
The first conversation costs nothing and is a straight discussion of what is going wrong — the supplier, the territory, the cost that will not come out.
Typical response · Within 1–2 business days